Fishbrain hires a new Chief Financial Officer

Fishbrain hires Daniel Nyholm as the company’s new Chief Financial Officer

In an ongoing attempt to be the biggest fishing app in the ocean, we at Fishbrain  are adding a new Chief Financial Officer: Daniel Nyholm. 

Nyholm joins from publicly listed mobile forensics firm Micro Systemation AB (MSAB). 

Daniel’s background

Upon completing his economics studies at Linköping University, Sweden, Daniel joined Seamless Distribution AB (publ), where he held the position of Business Controller, and then CFO. Eight years at Seamless Distribution was followed by a stint at payments company Bambora (now Worldline), where he was Head of Business Controlling for three years. 

From August 2018 to August 2020, Daniel was CFO of the hormone free digital birth control company Natural Cycles. Having joined MSAB (publ) as CFO in August 2020, a company that provides solutions to law enforcement agencies around the world within the field of Mobile Forensics, Daniel will take up his new position at Fishbrain effective mid-March 2022.

Daniel has an extensive understanding of digital subscription models and will play a leading role in Fishbrain’s work on growth and revenue. His unparalleled experience will benefit Fishbrain as the company continues to evolve, and his track record of fundraising will further aid the company’s progression. 

“Fishbrain is the leader in its field, and is at the pinnacle of the Nordic startup scene,” Nyholm says. “I am excited to take the company to the next stage, to build on the incredible work done to date, and work with the global angling community to make Fishbrain the best possible product.”Fishbrain CEO Johan Attby thinks the new CFO’s experience is exactly what the company needs to surpass its goals and set new, impressive benchmarks.

“We needed a CFO with a very wide ranging yet specific set of skills and Daniel ticks every single box.” Attby says. “His experience of working at a range of companies, raising funds, with subscription models, and much more, made signing him an absolute priority. Fishbrain is delighted to have him aboard.”

Fishbrain Chairman Niklas Eklund adds:

“Fishbrain’s unrelenting growth continues and Daniel will play a major role in delivering the exceptional upward trajectory achieved by the entire team to date.” Eklund says. “Finding - and signing - the absolute best people is tough, and key to the success of a business, and we’re so happy to have Daniel joining the team.”

Fishbrain, has over 14 million users worldwide and features over 500 brands on its fishing gear marketplace. We disrupts an industry that has remained traditional, not only making fishing more accessible, but also levelling the playing field for the growing numbers of women, minorities, and young people looking to take up the sport. We have been twice named by WIRED as one of Europe’s Hottest Startups, and have fostered a passionate and collaborative community by helping new and seasoned anglers take their technique to the next level and arming them with the tools and gear needed to succeed.

Now let’s go fishing.

If you haven't experienced the #1 fishing app worldwide, make sure and check out Fishbrain to see all the fish data, fishing spots, weather conditions you've been missing out on plus much more.