The YUM Pulse is a solid body swimbait that features a hard thumping tail and ribbed body that provides a dynamic swimming action which triggers a significant rolling action whether retrieved at high or low speeds. This unique ability to be fished with any speed provides extreme versatility in rigging and retrieval applications. It can be used on swimbait hooks, YUMbrella rigs, jigheads, belly weight hooks, Texas Rigs or as a trailer for swimming jigs, bladed jigs or on a spinnerbait, which is how Christie used it for his second-place finish.