This Berkley Gulp! Floating Pinched Crawler has 400 times more scent dispersion than ordinary plastic bait. It greatly expands the strike zone allowing you to catch more fish. Even more impressive, the natural formula out fishes live bait in head to head field tests. This fishing lure truly is the next generation in soft bait with a curved profile that provides life like action when twitched or shaken. It is engineered to help anglers catch more and since they float they may help reduce bottom snagging, also increasing your time in the zone. It makes a smart addition to your tackle box is made of high quality materials and will help you get your next big catch with its superior performance.