Kingfisher Custom Lures was born from a love for America, Bass fishing, and the great outdoors. Our goal is to stay true to the roots of our fine sport while bringing our A game with intelligent design. Every lure starting with our first, the KCL Freak, will offer anglers something special and unique that isn't already in their tackle box. We expect to add new lures to our lineup regularly and would love for you to support us on our journey. With Kingfisher Custom Lures you can expect premium and innovative tackle that is irresistible to bass species everywhere.