SteelShad

Crank it, Jig it, Troll it, Land it! SteelShad was designed by anglers constructed to fish at any depth, for any fish, during any season! The gold and silver/chrome SteelShad lures are the originals, still a staple in every tackle box. In 2016, three best friends partnered with Capt. Steve Niemoeller to launch the SteelShad Fishing Company nationwide. Since then we have expanded sizes, patterns and tackle, yet SteelShad blade baits are still our specialty and the most versatile lure any angler can toss. From shallow rivers to deep bodies of fresh or saltwater and through the ice, SteelShad generates more strikes with its intense, wild vibrations. Get ready to cast farther and hold onto your rod. Each series imitates frantic baitfish whether you are cranking through open water or jigging through the ice. SteelShad’s naturally curvy bait fish design combined with the belly weight placement provides stable, powerful vibrations that’ll have you hooked right away. SteelShad runs true straight out of the package, is constructed with stainless steel, has a molded lead weight and arrives equipped with VMC hooks. Each series consistently produces more strikes, in more water, year-round. From the bank, from the boat- Fishing SteelShad is an experience like nothing else out there. Fish Bite It!