We understand that building out your beginner fishing kit can be an intimidating experience. There’s so much to learn and think about. You can rest assured that the Fishbrain Shop has the best recommendations for new anglers. Our recommendations are based on what users in the Fishbrain App use to catch the most fish, how reputable the brands are, and what gear is a good affordable entry point for the beginner. We are happy to help answer any questions you have when building your kit. Feel free to drop us a line and ask away.