Popular ice-fishing gear

Stock up on hot items for freezing temps

Ice fishing deals

A curated list of the best ice fishing deals right now

The best fishing rods, reels & combos for ice fishing


A selection of the top-rated fishing rods, reels & combos for ice fishing.

Shop all ice fishing rods

Baits and lures for ice-fishing

Grab these highly recommended fishing baits for tour tackle box

Shop all ice fishing baits & lures

Must-have ice-fishing accessories and tools

Make sure you’re prepared with this selection of ice-fishing gadgets

Top kits for ice-fishing

It’s ice fishing season. Are you prepared?

Ice fishing apparel & accessories

Don’t be left in the cold. Grab your ice fishing apparel .

Ice fishing kits & cold weather fishing

Stock up on supplies for the cold weather and get your ice fishing kit picks at great prices from the Fishbrain Shop. Whether you're braving sub-zero temps on the ice or bracing the brisk winter air on the shore of the lake, we have the exact fishing gear you need to have a successful day on the water. Browse our cold-weather clothing to stay warm, and make your own kit with ice fishing jigs. Fishbrain has all the products you need from brands like Tailored Tackle, 13 Fishing, Steelshad, Favorite Fishing and Mustad.

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Popular species for ice fishing

New and experienced anglers alike enjoy catching the following species.

Largemouth Bass

Create The Ultimate Bass Fishing Kit

Northern pike

Build the ultimate pike fishing kit with these pike gear recommendations

Walleye

Create the ultimate walleye fishing kit