A Bassmaster Classic victory and more than $1 million in prize money doesn't happen by accident. The Bomber Fat Free Shad is a flat-sided deep-runner crankbait that completely renovated the crankbait market. With an enticing tight action, the Fat Free Shad is responsive with an ease of retrieve never before seen in a bait of its size and running depth. Bomber Fat Free Shads feature the latest advances in color and reflectivity, realistic 3D eyes and in-line XCalibur Tx3 treble hooks. Tough and true-running, the Fat Free Shad is the premier deep-diving crankbait on the market.