Spend $150, save $20 with code FISHY20

Ugly Stick, PENN, Berkley, Abu Garcia on sale up to 35% off!

Redeem 1 month of Fishbrain Pro for free with any purchase.*

*This offer only applies to those who do not already have an active Pro subscription.

  1. Home
  2. Baits & Lures
  3. Electronic Lures

Jerkmaster 254

No reviews yet


In Stock

Selected variant:

  • Color:


  • Length:


Trusted by 14 Million anglers!

Free shipping on orders of $50 or more
Usually arrives within 3-10 business days
All orders eligible for returns within 30 days

Become a Fishbrain PRO member to get free shipping on orders as low as $10!

Free shipping only if all items in the order are not from the Fishbrain Collection. Return shipping covered by buyer.

Guaranteed secure checkout with:

google pay
after pay

About this product

The slow-rising JERKMASTER 251 is 10 inches long and weighing in at 4.5 oz. was designed to dart/slash in the 6- to 9-foot range. Cast it a country mile thanks to its internal weight-transfer system. When you combine the JerkMaster 251's darting action with Livingston's exclusive EBS TechnologyTM, you have a mid-depth jerkbait that effectively draws fish from double the distance of a traditional jerkbait.

Lure Specs:

Type: Jerkbait
Depth: 6' to 9'
Action: Medium Diver
Weight: 4.51 oz
Length: 9.88"
Features: EBS Smart Chip
Hooks: 3X Strong, VMC BZ 3/O X3

Specifications and variants

LURE-848927057031Chartreuse Shad9.88in | 25.1cmIn stock$29.99
LURE-848927057796Cisco9.88in | 25.1cmIn stock$29.99
LURE-848927057697Matte Tiger9.88in | 25.1cmIn stock$29.99
LURE-848927057864Natural Perch9.88in | 25.1cmIn stock$29.99
LURE-848927057994Yellow Perch9.88in | 25.1cmIn stock$29.99

Pro member advantages

Free shipping on orders above $10

5% off boat accessory

Buy 4 get 1 free in baits & lures (excludes sales items)

10% off baits, lures and lines

Fishbrain Shop



Pro tips

for leveling up your fishing game


PB catches with tagged and reviewed gear


brands available

No reviews yet

Review this product

Share your thoughts with other customers

Improve your fishing with Fishbrain Pro

Make your fishing dreams come true today and tomorrow

Learn more about Pro