Learn more about and Buy Berkley Gulp! Alive!® Fish Fry, Fishing Bait on Fishbrain Shop.

Berkley Gulp! Alive! Fish Fry features a lifelike profile with a tantalizing tail that produces non-stop action. These movements provoke aggressive strikes from bluegills, panfish, perch, and trout.

Soft, supple, and infused with Berkley's exclusive "Magic Gravy," these realistic little baits are more durable and effective than the competition.

The Magic Gravy increases your strike zone up to 400 times more and also enables you to recharge your baits by simply placing them back into the jar.

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish.

Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.

Features of Berkley Gulp! Alive!® Fish Fry

• Tail designed for nonstop fish enticing action
• Choose colors to match the hatch of live fish fry
• Expand your strike zone with Gulp! scent dispersion
• More durable and effective than live
• Choose colors to "match the hatch" of live fish fry
• Gulp! Alive! Baits absorb up to 20% more fish attractant by weight

Technical Details

Bait Length:
Weight: 1.90
Color: Chartreuse | Fluorescent orange | Luma Glow | Pink

About Berkley

You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.